Demographic Profile

The Ultra-High Net Worth Consumer

• Is at the highest level of purchasing power
• Has discretionary income that is infinite
• Are more selective with the brands they purchase and with the price points within those brands
• Will continue to spend in more discreet, private and exclusive settings, such as "by invitation," charity and private events
• Will maintain their lifestyles by consuming more discreetly to adapt to shifting social perceptions
• Have purchasing habits that are driven by the need to satisfy a desire at any given moment
• Are driven by quality, must have the "best of the best"
• Seek out the rare and the unique in luxury goods

The Private Traveler

Annual Discretional Spending by Category

The Scope of General Aviation

The typical private air traveler spends an average of $627,400 on luxury goods and services annually.

• Worldwide there are over 320,000 general aviation airplanes flying today, ranging from two-seat training aircraft to intercontinental business jets; over 228,000 of those airplanes are based in the United States
• General aviation contributes more than $150 billion to the US economy annually and employs more than 1,265,000 people
• The top 50 busiest private general aviation airports average from 345 to 950 general aviation flights per day
• In the US, general aviation aircraft fly over 26 million hours and carry 166 million passengers annually
• Over two-thirds of all hours flown by general aviation aircraft are for business purposes