Demographic Profile

The Ultra-High Net Worth Consumer



 

The Private Traveler

  • Average income of the private flyer: $9.2M
  • Median income of the private flyer: $4.1M
  • Average net worth of the private flyer: $89.3M
  • Mean net worth of the private flyer: $41.2M

Who Flies Private?

Fortune 500 C-Level Executives

  • Chairmen
  • CEOs
  • Senior Management


Entrepreneurs
  • Sole Proprietors
  • Luxury Service Providers
  • Luxury Retail Executives


Sports Franchises & Affiliates
  • Agents
  • Players
  • Team Owners


Entertainers
  • A-List Celebrities
  • Movie/Television Icons
  • Musicians/Performers


Heads of State
  • Royalty
  • Diplomats
  • Politicians

Median Age - 41
Male - 60%
Female - 40%
Average Annual HHI - $5.3MM



Median HHI - $2.28 MM
Own 2+ Residences - 82%
Own 3+ Residences - 36%
Median Residence Value - $2.1MM



Own Luxury Auto - 91%
Entrepreneur - 95%
Trips per year - 41
Intercontinental trips - 11

Annual Discretional Spending by Category

CATEGORY
Fine Art
Home Improvement
Yacht Rentals
Jewelry
Luxury Cars
Events at Hotels/Resports
Experiential Travel
Villa/Chalet Rentals
Hotels/Resorts
Watches
Cruises
Fashion & Accessories
Spas
Wine/Spirits

MEDIAN SPEND
$ 1,746,000
$ 542,000
$ 404,000
$ 248,000
$ 226,000
$ 224,000
$ 198,000
$ 168,000
$ 157,000
$ 147,000
$ 138,000
$ 117,000
$ 107,000
$ 29,000

The Scope of General Aviation

The typical private air traveler spends an average of $627,400 on luxury goods and services annually.